4 Reputation Management Realities That All Brands Now Face
My latest blog post for Convince & Convert is now up:
What do Beyoncé, Kate Middleton, and Harrison Ford have in common? Other than having devoted fan bases, they’re celebrities who have a reputation for giving very few interviews. They control their messaging tightly.
While Beyoncé and Kate Middleton choose to go directly to their fan bases with highly choreographed messaging through their social media channels, Harrison Ford is one of only a very few celebrities who isn’t on social media at all.
However, whether or not they choose to connect with their fans online, none of these celebrities can stop the millions of rabid fans who run fan accounts, who post to Reddit and Instagram, and who analyze their every move through YouTube videos and blog posts.
Why does this matter for you and your business?
Just like celebrities, the rise of fan culture on the internet has fueled both a huge boom in brands’ abilities to control their own reputations, as well as the decentralization of where reputation management lies.
We are now able to build communities of like-minded customers and brand-fans. With that comes responsibility of monitoring a growing array of websites and spaces where brands rate products, review services, comment, and ask for help.