5 Reasons You Must Pair Data and Storytelling
In my most recent blog post for Convince & Convert, I share insights from one of my talks about the value of data in the content you produce. Make your content more MEMORABLE and more CONVINCING with data, whether it’s owned or analyzed. Here are the 5 reasons:
- Data adds credibility
- Data can differentiate your story
- Data makes information relatable by providing anchors
- Identifying the narrative around data makes information concrete
- Storytelling plus data makes information memorable