A Shark’s Perspective Podcast Interview: How to Use Data and Insights to Shape Your Content and Social Media

You know me—always happy to talk about the power of data and insights in content marketing and social media marketing. So when Kenneth “Shark” Kinney invited me on his podcast to wax poetic about this topic, I was more than happy to oblige. Join us as we talk about what brands like Grand Ole Opry and the International Monetary Fund have in common, and what I think are the challenges that all organizations face within their marketing teams.