Adweek Webinar: Using Data to Tell Your Story: Create Content Your Industry Will Cite and Clients Will Love
In this upcoming webinar, I’ll be talking about why data is ESSENTIAL to making your case and HOW to leverage it most effectively. How do you figure out the stats that will sway your audience and carve out a space for thought leadership in your market? The key lies in locating industry data, identifying the holes in the marketplace for thought leadership, generating your own research and optimizing that content for search.
Join me and my friends at Meltwater to discover the best ways to infuse your content marketing strategy with data by using digital and social intelligence. You’ll find out:
- Data’s role and influence in the customer’s buyer journey
- How to identify holes in the marketplace and topic ideas for content generation
- The types of data that generate links and desire to cite and how to optimize this content for search and backlinks