I always have a great time chatting with my friend Katie Martell. And in this conversation, Katie (guest host of the B2B Marketing Podcast) and I chat and discuss: why it’s time to create personalized, resonant content why a great marketer is a curious one the importance of creating agnostic communities à la Reddit and […]
Personally, I’m always thrilled to have interesting conversations with other inspiring women and to learn from their journeys. Cathy McNight has turned this pursuit of great conversations into a wonderful podcast, and I was lucky enough to be a guest on the most recent episode. I hope you’ll join me and Cathy as we chat […]
I can’t wait to join my friends at MarketingProfs for this virtual event, coming up April 11-13, 2023! My session, Shaking Up Digital Strategy, will cover: With the rise of AI copywriting tools converging with audience’s expectations for a more personalized customer experience, there’s no excuse not to create multiple versions of every piece of […]
I’ll be speaking at Ignite USA in Chicago May 23-24, and I’d love to see you there. Join my session, “How to power your marketing decision-making through data & analytics,” to learn: What are the processes and systems that are needed to help your team connect the data dots How to build a holistic measurement […]
In my most recent blog post for Convince & Convert, I share insights from one of my talks about the value of data in the content you produce. Make your content more MEMORABLE and more CONVINCING with data, whether it’s owned or analyzed. Here are the 5 reasons: Data adds credibility Data can differentiate your […]
How can brands leverage Gen Z’s preference for personalized experiences in order to gain brand visibility early in their buying journey? Join me and Streamly, as I show you how to use customer experience to build a loyal relationship between brands and the younger generation. Things we discuss: Gen Z is more impatient than other […]
Hw do you develop content that your audience needs and considers thought leadership? Well, why not start with the data they need to: understand the norms in their space benchmark against their competitors capitalize on trends In this video for SAS, I share my tips on creating highly relevant thought leadership by anticipating your audience’s […]
The 2022 Greater Good Challenge is now underway! Participate for a chance to build your business with the help of business coaching and seed money. With the generous support of the Beba Innovation & Entrepreneurship Foundation, the Columbia University School of Professional Studies welcomes all Columbia students and alumni to participate in The Greater Good […]
It’s that time of year for TopRank Marketing’s round-up of top B2B marketing influencers to follow. As always, I’m honored to be mentioned among some of my favorite speakers/writers/thinkers in the marketing industry including my friends Ann Handley, Andy Crestodina, Melanie Deziel, Pam Didner, Paul Roetzer, Chris Penn, Nancy Harhut and many more. Click here […]
A great interviewer makes all the difference to an engaging conversation, and A. Lee Judge is one of the best interviewers I’ve come across. We had a fantastic time talking about my career, the opportunities for brands to take advantage of video, and how brands can better leverage their internal experts consistently. Join us for […]
Higher ed marketing friends, be sure to join me for a session with the folks at Meltwater, designed to help YOU up-level your reputation management! We’ll discuss: How staying on top of ratings and reviews are no longer a choice but a requirement Why and how higher ed institutions should be responding to online comments […]
In this upcoming webinar, I’ll be talking about why data is ESSENTIAL to making your case and HOW to leverage it most effectively. How do you figure out the stats that will sway your audience and carve out a space for thought leadership in your market? The key lies in locating industry data, identifying the […]