Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics
About the Book
To break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data and a deep understanding of your audience. Data-Driven Personalization breaks down the best ways to reach new customers and better engage your best customers.
By combining principles of persuasion, behavioral economics and industry research, this book provides readers with an actionable blueprint for how to implement a customer-centric approach to marketing that will drive results.
- The book is broken into six parts that detail everything from what data is most valuable for personalization to how to build a data-driven marketing team that’s prepared for the next five years and beyond.
- Each chapter includes actionable insights to guide marketers as they implement a data-driven personalization approach to their strategy.
- The chapters also focus on hands-on tactics like identifying messages that will move the needle with customers, how to generate seamless omnichannel experiences and how to balance personalization with data privacy.
- The book features case studies from top brands, including FreshDirect, Target, Adobe, Cisco and Spotify.
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Specials for Group/Bulk Orders
Order 10+ Digital or Physical Copies
- Save 10% on bulk orders of 10-24 copies and 20% off orders of 25-49 copies
- Host a 30-minute Ask-Me-Anything session with Zontee Hou for your team (internal-use only)
- Receive the related 2024 State of Data-Driven Personalization Marketing Report (in partnership with ICUC and Convince & Convert) for your team’s use
- Get the consolidated resource guide—Zontee’s curated selection of further reading
- Get access to the related Data-Driven Personalization webinar (presented by Orbit Media Studios)
Order 50+ Digital or Physical Copies
- Save 25% on bulk orders of 50-99 copies
- Get the ability to have the books customized with your logo and your own custom forward
- Get a 30-minute live virtual webinar for your team plus Q&A (~45-minute session; internal use only)
- Receive the related 2024 State of Data-Driven Personalization Marketing Report (in partnership with ICUC and Convince & Convert) for your team’s use
- Get the consolidated resource guide—Zontee’s curated selection of further reading
- Get toolkit of recorded webinar content and bonus podcasts—curated for your team
Order 100+ Digital or Physical Copies
- Save 30%+ on bulk orders of 100+ copies
- Get the ability to have the books customized with your logo and your own custom forward
- Get a 60-minute presentation and Q&A available virtually OR as an in-person presentation (for in-person appearance: subject to availability, you must cover Zontee’s travel-related costs)—waiving Zontee’s standard speaking fee
- Get two short social-media videos (3-5 minutes from Zontee) for your company’s usage
- Receive the related 2024 State of Data-Driven Personalization Marketing Report (in partnership with ICUC and Convince & Convert) for your team’s use
- Get the consolidated resource guide—Zontee’s curated selection of further reading
- Get toolkit of recorded webinar content and bonus podcasts—curated for your team
Please contact Edward Kos (ekos@koganpage.com) for bulk orders and contact Zontee’s team (zontee@zonteehou.com) with your receipt to arrange your bonus content.
Praise for the Book
“Zontee Hou has written the essential guide for marketers who understand that data is the key to winning, and keeping, their competitive advantage.”
—Adam Bryant, Senior Managing Director, ExCo Group and Former NYT Columnist
“Every customer wants to be treated as an audience of one. This is the quintessential guide for making that a reality. This book is comprehensive, clear, and critical for business leaders who hope to capitalize on skyrocketing customer expectations.”
—Jay Baer, Author of The Time to Win: How to Exceed Customers’ Need for Speed
“The word data is as impersonal as it gets. Ironically, it’s the best way to humanize your efforts and personalize your marketing-dramatically increasing the chances that your customers will say yes to your brand. Zontee Hou spent decades gathering the proof. In her book she demonstrates the value of data-driven personalization via case study after case study. More importantly, she outlines the frameworks, methods and strategies needed to overcome the challenges your brand faces. Read it to learn how you can make magic by connecting data and insights with the content and context around the customer purchase journey.”
—Rebecca Rivera, Adjunct Assistant Professor, The City College of New York
“If you’re reading this right now, you already know that data is critical to crafting a better customer experience. You’re challenged by the HOW. That’s why you need Zontee’s excellent, actionable book.”
—Ann Handley, WSJ bestselling Author and Chief Content Officer, MarketingProfs
“Having witnessed firsthand the profound impact that the collection of data has had on the customer experience, it’s heartening to observe how Zontee Hou harmonizes a technical subject with human values like empathy and privacy. In her book Data-Driven Personalization she masterfully harmonizes business goals with human yearnings making for a must-read for anyone interested in striking a balance.”
—Ana Manrique, Vice President, Design, Data & AI at IBM
“Our marketing is nothing without data, and our data is a gift from our customers. Using it to enhance customer experiences while being stewards of this information is more critical now than ever. Zontee gives us a strategic and pragmatic resource that will serve as a North Star for marketers and businesses to lead the right way.”
—Cathy McPhillips, Chief Growth Officer, Marketing Artificial Intelligence Institute
“Zontee Hou provides a straightforward approach to connecting with customers through digital media. With practical case studies and evidence-based insights, this book is a must-have reference for any serious marketer.”
—Jesse Scinto, Deputy Program Director and Lecturer, Columbia University
“Zontee Hou’s Data-Driven Personalization is nothing short of a revolution in marketing thought leadership. This book is the definitive manual for any marketer looking to make the greatest impact. It masterfully decodes the complexities of data to unveil strategies that will not only captivate consumers but also chart the course for the future of personalized marketing that drives business results.”
—Attica Jaques, Former Head of Global Brand Marketing, Consumer Apps, Google
“Zontee Hou has delivered more than a great book. She has delivered wisdom.”
—Mark Schaefer, Author of Marketing Rebellion, Known, and Belonging to the Brand
“Every digital marketer needs this essential guide. Zontee demystifies personalization, grounding it in solid business reasoning while making it wholly accessible and practical for everyday marketers.”
—Robert Rose, Author of Content Marketing Strategy: Harness the Power of Your Brand’s Voice