Pop-Up Bus Service: A Boon for Cities and Perhaps SXSW?

A few weeks ago, I stumbled upon the above video (and accompanying article) about a new pop-up bus service in Boston whose route is iterative and adjusts based on demand and usage patterns. While I live in another major metropolitan center, the possibilities of this particular service jumped out at me because of all of the conferences and events I attend during the year.

Wouldn’t it be amazing if these sort of services could be popped up at events like SXSW, where conference-goers are staying all across the city?