advice

Lessons from the Road: 3 Important Ideas for Marketers

This past fall, I traveled all over the country to Orlando, Cleveland, Buffalo, Fort Lauderdale, Fargo, and Austin—mostly for business, but I also got some family time in there as well. As a professor, as well as a marketing consultant, I often find myself looking to my experiences for examples and case studies to share […]

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Advice for My Students: Make the Most of Your Informational Interviews

Each year, I spend time speaking to students and mentees about their career goals. For many, I recommend informational interviews as an important tool to help clarify what potential career paths might look like. I also believe that informational interviews are an incredibly powerful way to build connections in an industry that might be new to […]

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Rejection, Failure, and the Art of Bouncing Back

I joke with my friends that I approach dating like I approach school, business, or even side projects: with determination and a plan. Last year, I went on almost a dozen first dates. I was also rejected for dates, broken up with, or just straight up ignored at least 3x that much if not much more. […]

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3 Lessons on Teaching I’ve Learned from My Students

Last year, I shared 5 communications lessons I’ve learned as an adjunct professor, which was so well received I thought that I’d add a few new lesson for 2015. Plus my students are so great, I’m constantly learning from them! Revise, revise, revise Marketing and communications are fields that are changing faster than ever, but digital […]

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