It was so much fun to join the folks at Adobe Spark on their Instagram IGTV feed as part of their live speaker series. Not only did we take live questions from viewers, but we also had a really interactive conversation about how marketers of businesses large and small can use metrics to better understand […]
Inspired by the key takeaways from my session at ContentTech, my latest article for Chief Content Officer magazine is now out. I hope you’ll take a read and let me know what you think. Build a Better Content Strategy, Measure by Measure Excerpt from the Article: It’s grounded by three core truths: 1. Anything can […]
Modern marketing depends on a constant flow of fresh content to capture audiences’ attention, and it’s an endless struggle to find new topic ideas. In this webinar, I was so pleased to join my friends at Meltwater Social for a session to help you learn how to explore social media data to discover the themes […]