I always have a great time chatting with my friend Katie Martell. And in this conversation, Katie (guest host of the B2B Marketing Podcast) and I chat and discuss: why it’s time to create personalized, resonant content why a great marketer is a curious one the importance of creating agnostic communities à la Reddit and […]
In my most recent blog post for Convince & Convert, I share insights from one of my talks about the value of data in the content you produce. Make your content more MEMORABLE and more CONVINCING with data, whether it’s owned or analyzed. Here are the 5 reasons: Data adds credibility Data can differentiate your […]
In this upcoming webinar, I’ll be talking about why data is ESSENTIAL to making your case and HOW to leverage it most effectively. How do you figure out the stats that will sway your audience and carve out a space for thought leadership in your market? The key lies in locating industry data, identifying the […]
It was so much fun to join the folks at Adobe Spark on their Instagram IGTV feed as part of their live speaker series. Not only did we take live questions from viewers, but we also had a really interactive conversation about how marketers of businesses large and small can use metrics to better understand […]