I can’t wait to join my friends at MarketingProfs for this virtual event, coming up April 11-13, 2023! My session, Shaking Up Digital Strategy, will cover: With the rise of AI copywriting tools converging with audience’s expectations for a more personalized customer experience, there’s no excuse not to create multiple versions of every piece of […]
I was honored to be interviewed by the fine folks at LinkedIn Marketing Solutions. Thank you to editor Tequia Burt for including me in this great community. Here’s what they had to say: If you’re in marketing, Zontee Hou has a perspective worth listening to. She is a longtime digital marketing veteran who has been running her […]
I’m always pleased to be recognized as part of the B2B marketing community, because while it’s a less glamorous area of marketing than B2C, it’s just as vital. While I work with both B2B and B2C clients, I love speaking at MarketingProfs B2B Forum because it’s an opportunity to help marketers stretch their wings and […]
Inspired by the key takeaways from my session at ContentTech, my latest article for Chief Content Officer magazine is now out. I hope you’ll take a read and let me know what you think. Build a Better Content Strategy, Measure by Measure Excerpt from the Article: It’s grounded by three core truths: 1. Anything can […]
Modern marketing depends on a constant flow of fresh content to capture audiences’ attention, and it’s an endless struggle to find new topic ideas. In this webinar, I was so pleased to join my friends at Meltwater Social for a session to help you learn how to explore social media data to discover the themes […]
Can influencer marketing help your B2B business grow? Yes. In this on-demand session, I and two renowned colleagues show you how. 63% of people say they trust influencers FAR MORE than brands with regard to information about that brand. The reality is that we trust people more than companies and organizations, and trust goes a […]