Higher ed marketing friends, be sure to join me for a session with the folks at Meltwater, designed to help YOU up-level your reputation management! We’ll discuss: How staying on top of ratings and reviews are no longer a choice but a requirement Why and how higher ed institutions should be responding to online comments […]
I couldn’t be more thrilled to be a judge for the Greater Good Challenge, a business competition, at Columbia University SPS. The team at SPS interviewed me on my advice for students within the competition: As a Strategic Communication alumna and former lecturer on the faculty, can you speak to the importance of persuasion and/or […]