influencer marketing

The Business of Marketing—Podcast Interview: Capturing Your Internal Experts As Content with Zontee Hou

A great interviewer makes all the difference to an engaging conversation, and A. Lee Judge is one of the best interviewers I’ve come across. We had a fantastic time talking about my career, the opportunities for brands to take advantage of video, and how brands can better leverage their internal experts consistently. Join us for […]

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How to Boost Awareness and Create Leads with B2B Influencer Marketing

Can influencer marketing help your B2B business grow? Yes. In this on-demand session, I and two renowned colleagues show you how. 63% of people say they trust influencers FAR MORE than brands with regard to information about that brand. The reality is that we trust people more than companies and organizations, and trust goes a […]

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