Inspired by the key takeaways from my session at ContentTech, my latest article for Chief Content Officer magazine is now out. I hope you’ll take a read and let me know what you think. Build a Better Content Strategy, Measure by Measure Excerpt from the Article: It’s grounded by three core truths: 1. Anything can […]
Can influencer marketing help your B2B business grow? Yes. In this on-demand session, I and two renowned colleagues show you how. 63% of people say they trust influencers FAR MORE than brands with regard to information about that brand. The reality is that we trust people more than companies and organizations, and trust goes a […]
This past fall, I traveled all over the country to Orlando, Cleveland, Buffalo, Fort Lauderdale, Fargo, and Austin—mostly for business, but I also got some family time in there as well. As a professor, as well as a marketing consultant, I often find myself looking to my experiences for examples and case studies to share […]
As a marketing consultant, I have to prepared to do what it takes to make sure my clients have the materials they need for great communications and content. Whether it’s producing a podcast, overseeing a video shoot, or even photographing products, I always have to be flexible. Over the years, it’s made me learn me a […]
It’s the fall of AAF! After an awesome session at AAF Buffalo (thanks to Luminus Media for writing such a fun recap of the event) earlier this month, I’ll be in AAF North Dakota for a talk in November. In the Fargo area? Be sure to join me for an exciting lunch and learn. As […]
I want to take a minute to thank you for making my 2015 webinar on content marketing for SCORE their most popular ever! Because of its popularity, I’ve been invited back to talk about another topic I’m passionate about. I’m very pleased to announce that I’ll be once again be joining SCORE, the small business association, to present a […]
It’s been almost 6 months since my climbing accident, and I’m still in the midst of physical therapy, but for the most part, things are back to normal. Even so, I’d like to think that I’m a little wiser from my experiences. And as I like to draw parallels between various topics and marketing, here […]