metrics

Which Social Media Measurements Matter Most? It’s All in the Customer Journey

There’s no one right approach to social media measurement. However, there are several common ways to think about metrics that matter. What are they? Check out my latest blog post for Convince & Convert to find out. I cover: How Audiences Engage with Social Media Which Social Media Metrics Matter Throughout the Customer Journey? How […]

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Adobe Spark Live: Data & Storytelling – Use Social Insights to Shape Your Content

It was so much fun to join the folks at Adobe Spark on their Instagram IGTV feed as part of their live speaker series. Not only did we take live questions from viewers, but we also had a really interactive conversation about how marketers of businesses large and small can use metrics to better understand […]

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