Thank you, PCMA Educon!

I have had the pleasure of working with the PCMA team on their brand since 2017, and being able to speak at one of their events this month as been a delight. The event took place at the Huntington Convention Center in Cleveland, OH, and is one of three events that I’ll be speaking at in Cleveland in 2018!

I spoke to an audience of event professionals, meeting planners, and event marketers about The 4Es of Engagement: my framework for creating content marketing that produces the kind of high quality engagement that reinforces your brand value.