Which B2B Marketing Trends Will Rule 2022? Here’s What Top Experts and Influencers Say.
I was honored to once again be featured by LinkedIn in their round-up of top experts and influencers in B2B marketing, who shared how marketers should capitalize on trends in 2022.
Elevate the “Hidden Benefits” of Your Brand Experience
“We’re keeping an eye on the ways that marketers can and should supercharge their marketing messaging by capitalizing on customer experience. So many B2B brands offer amazing resources, on-boarding, training, and/or community for their clients, and these are often ‘hidden benefits’ of working with them. Using these experience touchpoints as planks for your digital marketing is a way to both differentiate and also to showcase company ethos.” — Zontee Hou