There’s no one right approach to social media measurement. However, there are several common ways to think about metrics that matter. What are they? Check out my latest blog post for Convince & Convert to find out. I cover: How Audiences Engage with Social Media Which Social Media Metrics Matter Throughout the Customer Journey? How […]
You know me—always happy to talk about the power of data and insights in content marketing and social media marketing. So when Kenneth “Shark” Kinney invited me on his podcast to wax poetic about this topic, I was more than happy to oblige. Join us as we talk about what brands like Grand Ole Opry […]
My friends at Content Marketing Institute gathered advice from just a few of the experts who will be speaking at Content Tech this spring. Interested in attending? Be sure to use my code, HOU100 to save $100 off registration. I hope to see you there! Be the brand that asks customers what’s relevant to them, then […]
I had a ton of fun talking to the folks at Netwise about data, storytelling, and the reasons that the two go hand-in-hand. Listen to the full conversation below. Want to read the show notes? Click here.
I was honored to once again be featured by LinkedIn in their round-up of top experts and influencers in B2B marketing, who shared how marketers should capitalize on trends in 2022. Elevate the “Hidden Benefits” of Your Brand Experience “We’re keeping an eye on the ways that marketers can and should supercharge their marketing messaging […]
My latest blog post for Convince & Convert is now up: What do Beyoncé, Kate Middleton, and Harrison Ford have in common? Other than having devoted fan bases, they’re celebrities who have a reputation for giving very few interviews. They control their messaging tightly. While Beyoncé and Kate Middleton choose to go directly to their […]
Will you be attending DigiMarConWorld this November 17-18? I’ll be there, and I hope to see you in my session. Featured Speaker Announced: See Zontee Hou @ZonteeHou from Media Volery @MediaVolery speak about Data & Storytelling: Using Insights to Shape Your Content & Social Media at #DigiMarConWorld https://t.co/NrLKnyiUCJ (November 17-18) Last Chance, Register Today! #digitalmarketing […]
In the season premiere of “Growth Decoded,” Ernie Santeralli of ActiveCampaign interviewed folks at Content Marketing World including me, Jay Baer, Ann Handley, Rachel Mann, John Jantsch, Melanie Deziel and more. It was a fun and dynamic conversation. In it, I say things like: ‘Point of view’ is less important to me than ‘what is […]
I really enjoyed seeing so many of my colleagues in person at Content Marketing World recently, many of whom I haven’t seen in two years’ time. It’s so incredible to connect in person and experience the joy of serendipity. Whether or not you’ve been to a marketing conference recently, you can still connect with other […]
It’s been a pleasure to share some of my insights on ideas for virtual, in-person, and hybrid events with my friends at Content Marketing Institute as we all get back into the swing of learning together. Click here for insights from myself and just a handful of the incredible experts who will be at Content […]
This blog post from the folks at Prezi features videos from myself and three other experts that share ways that you can use video to support your sales process. Here’s what they had to say about my video: A healthy pipeline and high win rates start with a strong sales process. If your organization resists […]
I had an absolute blast speaking for Terminus’ “Break Shit” online conference, hosted by my friend Jay Baer and featuring amazing speakers like Andrew Davis and Tatiana Holyfield. It was such an irreverent, out of the box, and engaging webinar event. And what I love best is that the Terminus team wrote up an awesome […]