Bringing Human-Centric Content and Behavioral Psychology to Content Marketing World 2019

Each year that I attend Content Marketing World, I find myself fascinated by the depth and breadth of topics that they cover. It truly challenges me to be a more thoughtful speaker when I design my topics for their stages.

In addition to speaking on the Grand Ballroom stage on Day 2 about the impact of behavioral psychology and persuasion on content marketing, I facilitated their financial services workshop for the third time over the last four years. This year, I was joined by my colleague, Anna Hrach, and we focused on bringing human-centric to the forefront of this industry, which has traditionally been more conservative and reticent to “let down its hair.”

Financial Services Forum: Drive Growth Through Human-Centric Content Marketing:

Eighty percent of your business comes from 20 percent of your customers, according to the Pareto principle. So in today’s ever-more competitive financial services marketplace, it’s absolutely essential that marketers cultivate brand loyalty and customer relevancy.

In this hands-on, interactive session, we explore how your company can leverage a human-centric content marketing approach that allows you to break through the noise and connect to your audiences (whether they are B2B and B2C), while also measuring the efficacy of your tactics by tying them back to key performance metrics that impact the bottom line.

Join Zontee Hou and Anna Hrach of Convince & Convert, the leading consultancy founded by Jay Baer, to start implementing frameworks and insights that will help you deepen your connections with your core audiences. Marketers from banks, investment firms, insurance companies, and beyond will also learn from their peers through exercises and collaboration.

We will also be joined by brand-side marketers from major financial industry brands who will share case studies and discuss the benefits, challenges, and successes of human-centric content marketing in the financial services industry.

My favorite part of these industry forums is that the intimate size (less than 60 people) and the specificity of the audience allows a lot of peer-to-peer learning and discussion. We had fantastic discussions that truly got the room participating, sharing, and debating.

Want me to design a workshop for your organization? Contact me!