A month or two ago, entrepreneur/lawyer/writer (basically Jill-of-all-trades) Carol Sulkoski reached out to say that she was writing a profile of me for the Craft Industry Alliance. As someone who started my career in the yarn industry and have advised some of the most beloved brands in arts and crafts, it was a joy to […]
I’m always pleased to be recognized as part of the B2B marketing community, because while it’s a less glamorous area of marketing than B2C, it’s just as vital. While I work with both B2B and B2C clients, I love speaking at MarketingProfs B2B Forum because it’s an opportunity to help marketers stretch their wings and […]
It was so much fun to join the folks at Adobe Spark on their Instagram IGTV feed as part of their live speaker series. Not only did we take live questions from viewers, but we also had a really interactive conversation about how marketers of businesses large and small can use metrics to better understand […]
Inspired by the key takeaways from my session at ContentTech, my latest article for Chief Content Officer magazine is now out. I hope you’ll take a read and let me know what you think. Build a Better Content Strategy, Measure by Measure Excerpt from the Article: It’s grounded by three core truths: 1. Anything can […]
Modern marketing depends on a constant flow of fresh content to capture audiences’ attention, and it’s an endless struggle to find new topic ideas. In this webinar, I was so pleased to join my friends at Meltwater Social for a session to help you learn how to explore social media data to discover the themes […]
Can influencer marketing help your B2B business grow? Yes. In this on-demand session, I and two renowned colleagues show you how. 63% of people say they trust influencers FAR MORE than brands with regard to information about that brand. The reality is that we trust people more than companies and organizations, and trust goes a […]
I love being a part of the Social Fresh family. If there is an event that truly goes above and beyond to act for gender parity and diversity, it’s these fine folks. Jason, Nicole, and the team truly go out of their way to identify voices that are diverse, engaging, and super smart. This past […]
The social media landscape has changed drastically since the coronavirus spread across the world. In a short matter of time, everything has changed, including how people and brands use social media. As we continue to navigate through these uncertain times, one thing remains certain – you still need to connect with your audience. The only […]
I’ve been ramping up my speaking schedule over the last year, and in 2017, I’ve been traveling from coast to coast speaking at events of all sizes and shapes. I enjoy it because it’s such a strong corollary to the work that I do in the classroom with my graduate students, as well as with […]
It’s day 4 at SXSW, and as always, it’s a seriously dense, information-packed and highly experiential event. Look out for my SXSW diary post after the event on the Convince & Convert blog. In the meantime, I wanted to share a couple of cool experiences where I actually got to participate in the experience. Make the Audience […]