Future-Proof Your Social Media Strategy Through Smart Measurement: Keynote at Meltwater Social Summit

It’s always a pleasure to give a talk in my hometown of NYC, and as a long-time user of Meltwater Social, it was great to get to meet and work with their team to put together a keynote session and mainstage talk for their Social Summit.

My keynote was entitled, “Future-Proof Your Social Media Strategy Through Smart Measurement:”

Whether B2B or B2C, today’s customers have constant access to thousands upon thousands of websites, reviews, and resources about your product and your company. How do you balance their access with your brand narrative and the impact on your bottom-line results? While today’s digital marketer has moved past vanity metrics—they know that social media tactics must be connected with business objectives—most aren’t using their metrics to future-proof their social media strategies. In this session, we take a deep-dive into the metrics that should shape your social media strategy and explore the best practices of your peers in the session with you.

If you missed the event, be sure to read this excellent recap by the folks over at Red Havas, which featured some of the takeaways from the day.