Good Things Come in 3s: Retreat, Podcast, Webinar

I love the beginning of the year because I always feel energized to take on new things and look ahead to new projects. In 2017, I’ll be teaching for the fourth year in a row at the City College of New York. I’ll be speaking at events across the country (look for me in March at Social Media Marketing World). And I’m excited to be working with new clients through my marketing agency, Media Volery.

As always, lots of things are in the works, so here are a few quick takeaways from the last 7 days.

Make Time to Grow

Earlier this week, I spent a couple of days with the crew at Convince & Convert. It’s always incredibly invigorating to be in a room with savvy marketers, content producers, social media gurus, business development specialists, and writers—all working towards one goal.

Working with them reminds me that we have to make time to take ourselves to the next level. Even if you’re busy with your nose to the grindstone, you have to systematically make time to get better, analyze where your deficits are, and make a plan for the future.

(And you should also make time for a little fun.)

Shout It Out

This week, I had the pleasure of sharing my thoughts on content marketing as a pillar of thought leadership on the Platform Giant podcast with Shane Purnell. It’s a great reminder that thought leadership is built upon creating content that people benefit from and building a community who trust you and your story.

In other words: To build thought leadership, you have to tell your story in a compelling way, build content for them, and create a space for others to connect with you and each other.

Don’t Just Make Content; Get the Most Out of the Content You Create

Finally, I’ll be speaking for the Mutual Fund Education Alliance next week on content marketing and best practices for distributing content. Instead of creating lots more content, spend 2017 focusing on how to get the most out of the content you already have.

Join me at Wednesday, January 25, at 1pm for this discussion.

Click here for more information.