How to Optimize and Measure Conversion Content [Fractl Podcast Episode]
The fantastic Amanda Milligan, Marketing Director at Fractl Agency, interviewed me recently on their podcast, Cashing in on Content Marketing. We discussed how to get more conversions out of your content marketing and focus on creating content that truly moves the needle.
I always like chatting with folks in the industry about their burning questions, and because Amanda is a great interviewer, this conversation was full of useful takeaways. Here are some of the things we discussed:
- How to create and merchandise good conversion content
- How to know when gating content makes the most sense
- How to measure success through a combination of metrics
- How to better understand your audience’s psychographics
Click here to visit their blog and listen to the episode. You can also find it on Google Play, iTunes, and the usual suspects.