Marketer on the Go: Adventures in Photography

As a marketing consultant, I have to prepared to do what it takes to make sure my clients have the materials they need for great communications and content. Whether it’s producing a podcast, overseeing a video shoot, or even photographing products, I always have to be flexible.

Over the years, it’s made me learn me a ton of production tools—and hey, even put those college photography classes to good use. Now, I’m all for having a professional take over when it’s possible, but as every small business owner and marketer knows, sometimes the job really is about doing 23 different jobs. So it’s always worthwhile to have some skills and key principles down—I’m a big fan of the Hubspot blog as a good resource for lots of how-tos.

The lesson here is to be flexible as a marketer and to keep honing techniques that will help you do more for your clients.

For example, while traveling with friend and client Patty Lyons, I shot some photos for some of her downloadable knitting patterns. Patty is a talented and in-demand knitting teacher and designer, and with such a visual product, clear photography is absolutely key. Luckily we had beautiful weather and fantastic models (including Patty herself) on our side.

Here’s a quick sampling of the photos from this shoot.

And if you’re interesting in Patty’s lovely patterns, here are the links: Clos Grapevine Scarf, Bacchus Cowl.