Reading List: 3 Business Books on My Shelf

I seem to have an ever-growing pile of books to read. Luckily, I happen to love reading and learning. Often, my grad students ask me for recommendations on further readings related to our lectures, and so I am forever pulling together reading lists. Here are a few books that I’ve gotten on my summer list.

To Sell is Human

by Daniel Pink

I’m a big fan of Daniel Pink’s books (and his appearances on the excellent Hidden Brain podcast), and this fast-paced, practical book is one that I’ve not only read–and plan on rereading, hence its appearance on this list–but also teach in my classroom.

Content Everywhere

by Sara Wachter-Boettcher

Most marketers face the challenges of creating enough content for the ever-expanding universe of websites, portals, and apps that exist. However, the battle isn’t just to create more content, it’s also to use our content wisely. Enter this book, which tackles the structural questions as well as the overall strategies.

Learning to Succeed

by Jason Wingard

As the new dean of Columbia’s School of Professional Studies, my alma mater, Jason Wingard has already enacted bold new strokes in the short time that he has been there. I’m also excited to read his book on a new, integrated approach to corporate education. I’m also intrigued by his vision of corporations as “learning organizations.”

I received free copies of Content Everywhere (from the publisher) and Learning to Succeed (from Columbia University), but received no compensation for the above. All of the above thoughts are my own.