Streamly Interview: Using CX to Build Gen Z’s Trust
How can brands leverage Gen Z’s preference for personalized experiences in order to gain brand visibility early in their buying journey? Join me and Streamly, as I show you how to use customer experience to build a loyal relationship between brands and the younger generation. Things we discuss:
- Gen Z is more impatient than other generations, often researching, reading reviews, and making final decisions before ever building a relationship with brands.
- Brands will need to create enough touchpoints early on, in order for the value of their products or services to capture Gen Z customers.
- Asking your customers for feedback upfront helps create trust and allows for more personalised experiences.
- Brands wanting to connect with this audience should build experiential marketing into their everyday approach.
- “What makes for a great customer experience, is something that’s worth telling a story about.”