In my most recent blog post for Convince & Convert, I share insights from one of my talks about the value of data in the content you produce. Make your content more MEMORABLE and more CONVINCING with data, whether it’s owned or analyzed. Here are the 5 reasons: Data adds credibility Data can differentiate your […]
It’s that time of year for TopRank Marketing’s round-up of top B2B marketing influencers to follow. As always, I’m honored to be mentioned among some of my favorite speakers/writers/thinkers in the marketing industry including my friends Ann Handley, Andy Crestodina, Melanie Deziel, Pam Didner, Paul Roetzer, Chris Penn, Nancy Harhut and many more. Click here […]
A great interviewer makes all the difference to an engaging conversation, and A. Lee Judge is one of the best interviewers I’ve come across. We had a fantastic time talking about my career, the opportunities for brands to take advantage of video, and how brands can better leverage their internal experts consistently. Join us for […]
You know me—always happy to talk about the power of data and insights in content marketing and social media marketing. So when Kenneth “Shark” Kinney invited me on his podcast to wax poetic about this topic, I was more than happy to oblige. Join us as we talk about what brands like Grand Ole Opry […]
I really enjoyed seeing so many of my colleagues in person at Content Marketing World recently, many of whom I haven’t seen in two years’ time. It’s so incredible to connect in person and experience the joy of serendipity. Whether or not you’ve been to a marketing conference recently, you can still connect with other […]
Inspired by the key takeaways from my session at ContentTech, my latest article for Chief Content Officer magazine is now out. I hope you’ll take a read and let me know what you think. Build a Better Content Strategy, Measure by Measure Excerpt from the Article: It’s grounded by three core truths: 1. Anything can […]
Modern marketing depends on a constant flow of fresh content to capture audiences’ attention, and it’s an endless struggle to find new topic ideas. In this webinar, I was so pleased to join my friends at Meltwater Social for a session to help you learn how to explore social media data to discover the themes […]
Can influencer marketing help your B2B business grow? Yes. In this on-demand session, I and two renowned colleagues show you how. 63% of people say they trust influencers FAR MORE than brands with regard to information about that brand. The reality is that we trust people more than companies and organizations, and trust goes a […]
Our friends at the Digital Branding Institute are putting on an online conference this week that features 50+ of the sharpest digital marketing speakers out there, and you can attend for free! Or if you’re not able to make the live stream, you can purchase a (very affordable) pass to stream all of the content […]
I love the beginning of the year because I always feel energized to take on new things and look ahead to new projects. In 2017, I’ll be teaching for the fourth year in a row at the City College of New York. I’ll be speaking at events across the country (look for me in March […]