What’s One Thing You Can Do To Shake Up B2B? Join Me at MarketingProfs’ Shake Up B2B!
I can’t wait to join my friends at MarketingProfs for this virtual event, coming up April 11-13, 2023! My session, Shaking Up Digital Strategy, will cover:
With the rise of AI copywriting tools converging with audience’s expectations for a more personalized customer experience, there’s no excuse not to create multiple versions of every piece of creative you publish. Whether it’s headlines, subject lines, or ads, you should create multiple versions that speak to your audiences’ considerations while also testing and learning what works best for your audience.
In this session with audience-favorite Zontee Hou, you’ll learn…
- Why your brand should be generating more versions of creative than ever before
- How to tailor your creative to address your audience’s customer experience expectations
- How to implement a testing schema that is sustainable and manageable