How to Boost Awareness and Create Leads with B2B Influencer Marketing
Can influencer marketing help your B2B business grow?
Yes. In this on-demand session, I and two renowned colleagues show you how.
63% of people say they trust influencers FAR MORE than brands with regard to information about that brand.
The reality is that we trust people more than companies and organizations, and trust goes a long way toward creating behaviors that ultimately result in leads and sales.
And because of the fewer number of total customers and higher value of each sale, influencer marketing is actually MORE IMPORTANT for B2B than for B2C.
But, the processes and protocols for influencer marketing success are quite a bit different in a B2B environment.
This special broadcast includes you plus:
- Convince & Convert’s founder, Jay Baer
- Me! (Zontee Hou)
- Renowned expert and author of Age of Influence Neal Schaffer