Can influencer marketing help your B2B business grow? Yes. In this on-demand session, I and two renowned colleagues show you how. 63% of people say they trust influencers FAR MORE than brands with regard to information about that brand. The reality is that we trust people more than companies and organizations, and trust goes a […]
I love being a part of the Social Fresh family. If there is an event that truly goes above and beyond to act for gender parity and diversity, it’s these fine folks. Jason, Nicole, and the team truly go out of their way to identify voices that are diverse, engaging, and super smart. This past […]
The social media landscape has changed drastically since the coronavirus spread across the world. In a short matter of time, everything has changed, including how people and brands use social media. As we continue to navigate through these uncertain times, one thing remains certain – you still need to connect with your audience. The only […]
Our friends at the Digital Branding Institute are putting on an online conference this week that features 50+ of the sharpest digital marketing speakers out there, and you can attend for free! Or if you’re not able to make the live stream, you can purchase a (very affordable) pass to stream all of the content […]
Each year that I attend Content Marketing World, I find myself fascinated by the depth and breadth of topics that they cover. It truly challenges me to be a more thoughtful speaker when I design my topics for their stages. In addition to speaking on the Grand Ballroom stage on Day 2 about the impact […]
Along with my phenomenal team at Convince & Convert, I was psyched to speak at CONEX in the great city of Toronto. The nexus of content and experience is absolutely vital to today’s approach to marketing, so our friends at Überflip have designed this conference to truly be forward looking. With that in mind, my […]
It’s always a pleasure to give a talk in my hometown of NYC, and as a long-time user of Meltwater Social, it was great to get to meet and work with their team to put together a keynote session and mainstage talk for their Social Summit. My keynote was entitled, “Future-Proof Your Social Media Strategy […]
For the last year, I’ve been refining this talk on my concept of “Bionic Consumers,” whose knowledge and expectations are augmented by the supercomputer in their pockets—their smartphones. I was thrilled to present this 30-minute version of the talk on the main stage for my friends at Social Fresh, and I was so pleased at […]
One of my favorite things about attending Content Marketing World each year is just how friendly the marketing/communications community truly is. You not only run into amazing people who may only be your internet friends, but you also always find people to collaborate with and people who will inspire and teach you. This year, my […]
I have had the pleasure of working with the PCMA team on their brand since 2017, and being able to speak at one of their events this month as been a delight. The event took place at the Huntington Convention Center in Cleveland, OH, and is one of three events that I’ll be speaking at […]
As we head into February, I’m starting to look forward to spring, and with that comes the annual Content Marketing Awards from Content Marketing Institute. I’m excited to be a judge for the second year in a row, and I’m always psyched to see what creative concepts my fellow marketers bring to the table. The […]
Looking ahead to 2017, I’m already psyched for upcoming events. One that I’m pleased to announce is that I’ll be presenting within the Analytics track at Social Media Marketing World this year. I’m excited to share useful tips on how metrics should be the key to your content marketing planning process. Join us March 22-24, […]