As we head into February, I’m starting to look forward to spring, and with that comes the annual Content Marketing Awards from Content Marketing Institute. I’m excited to be a judge for the second year in a row, and I’m always psyched to see what creative concepts my fellow marketers bring to the table. The […]
I love the beginning of the year because I always feel energized to take on new things and look ahead to new projects. In 2017, I’ll be teaching for the fourth year in a row at the City College of New York. I’ll be speaking at events across the country (look for me in March […]
If you know anything about me, you probably know that I’m busy to a fault—which in 2016 meant that I didn’t as much reading done as I might have liked. But of the books I did manage to read*, there are three that truly stand out as great resources for anyone looking to become a better […]
It’s the fall of AAF! After an awesome session at AAF Buffalo (thanks to Luminus Media for writing such a fun recap of the event) earlier this month, I’ll be in AAF North Dakota for a talk in November. In the Fargo area? Be sure to join me for an exciting lunch and learn. As […]
At the end of most of my class sessions, I include a “Further Reading & Listening” materials slide for my students. Occasionally, I will share blog posts that do the same for blog posts I’ve written elsewhere. If you read my blog post for Convince & Convert, “3 Augmented Reality Trends Marketers Should Watch“, you may […]
I’m happy to announce that I’ll be speaking at two great events this summer: Social Fresh and Content Marketing World. I’ll be presenting workshops at both events—details forthcoming. Social Fresh: August 18-21, Orlando, FL [youtube=https://www.youtube.com/watch?v=35MiETet8Eo&w=540] A great event for social media professionals, community managers, and digital marketers, Social Fresh features 4 days of hands-on workshops and […]
I seem to have an ever-growing pile of books to read. Luckily, I happen to love reading and learning. Often, my grad students ask me for recommendations on further readings related to our lectures, and so I am forever pulling together reading lists. Here are a few books that I’ve gotten on my summer list. […]
It’s been almost 6 months since my climbing accident, and I’m still in the midst of physical therapy, but for the most part, things are back to normal. Even so, I’d like to think that I’m a little wiser from my experiences. And as I like to draw parallels between various topics and marketing, here […]
Each year, I spend time speaking to students and mentees about their career goals. For many, I recommend informational interviews as an important tool to help clarify what potential career paths might look like. I also believe that informational interviews are an incredibly powerful way to build connections in an industry that might be new to […]
Last Wednesday, I visited my undergraduate alma mater, NYU Stern. It wasn’t just a trip down memory lane though–Stern was hosting its annual Entertainment, Media, and Technology Summit, an event that brings together students, alumni, guests, and industry leaders to explore the topics that are on the tips of everyone’s tongues within the EMT space. This year’s […]